Braniff Airways was the nation's eighth largest airline (then as Braniff International) at the time it ceased operations in 1982. . . "[12], Management considered the campaign a success. [1], Troy Post hired Harding Lawrence, executive vice president of Continental Airlines, who was responsible for a 500 percent increase in sales at the Los Angeles-based carrier during his tenure, as the new president of Braniff International. [8] The route was then extended in February 1949 to La Paz and in March 1949, to Rio de Janeiro, Brazil. Braniff ceased operations on May 1213, 1982, and Eastern took over the routes earlier than the planned June 1, 1982, commencement of service date. In early 1935, Braniff became the first airline to fly from Chicago to the U.S.Mexico border. Additional Lockheed Vegas were added to the fleet during 1931 and 1932. Braniff International operated the following aircraft types during its existence:[42], This article is about the original Braniff. As an example, Braniff's revenue for 1979 was three times less than American's, which had moved its headquarters to Braniff's hometown, DFW Airport in 1979. Braniff and National were chosen after Greatamerica CFO Charles Edward Acker identified them as under-utilized and under-managed companies. Braniff International Airways succumbed to overexpansion during airline deregulation of the 1970s. Wore N467GB with Air California from delivery in October 1968, then with American Airlines, Braniff as seen here (mid-late 1989. Consequently, this livery was not used on any Braniff aircraft. The simultaneous touchdown marked the beginning of a regularly . V6E 4A6 // KISS PR Brand Story PressWire // New York, New York--(Newsfile Corp. - February 28, 2023) - WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Southwest Airlines Co. (NYSE: LUV) between June 13, 2020 and December 31, 2022, both dates inclusive (the 'Class Period'), of the important March 13, 2023 lead . ezoic-pub-ad-placeholder-135 - 970x90. Besides offering its aircraft to the United States military, it also leased its facilities at Dallas Love Field to the military, which became a training site for pilots and mechanics. This allowed Braniff to begin late-night cargo service, while the aircraft carried passengers during the day in August 1966. [15][16] The popularity of "The Great Pumpkin" led to extensive publicity, and even the licensing of a scale model by the Airfix model company.[17]. The fare included ground transportation from both airports to the downtown areas of each city, which was provided by Yellow Cab Company. Braniff was fully reimbursed for any losses incurred as a result of the interchange agreement. It's been more than three decades since Braniff International Airways grounded its fleet of 62 brightly colored aircraft, bringing a sudden end to a Dallas icon and upending the lives of its . In addition, all of these posters have been marked as official common law trademarks of Braniff Airways, Inc., and they continue as a company trademark infinitely. Jeanne Braniff's child died two days after birth and her husband Alexander Terrell died a year later in 1949.[1]. This site is dedicated to flight simulator enthusiasts around the world who share a common love of both aviation and the airline formerly known as Braniff International Airways. The aircraft, which was known as '747 Braniff Place' and 'The Most Exclusive Address In The Sky' became a flagship in Braniff Airways' fleet serving Dallas, Honolulu and later across the Atlantic to London. Negotiations had been underway with Pan American World Airways since early 1982, but the Civil Aeronautics Board would not approve sale to Pan Am because it felt that Pan Am would have a monopoly over other American carriers in the region. Two airlines were formed from the assets of Braniff: In early 2015, the private irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity connected to the private Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. The airline (Aerolineas Centrales de Colombia) ceased operations in 2003. al433 by George Hamlin . Lake Airways; Fleet. [1] The last Braniff MAC charter associated with the Vietnam War was flown in 1975. This key premise was highly successful. Braniff engineering and Braniff's advertising department modified Girard's colors, enlarged the "BI" logo, and added white wings and tails. One of the wings hit cypress stumps and the plane crashed against the shore. An ex-Braniff and Alaska Airlines 727, which joined the Aces fleet in 1992. [21], In 1978, Braniff Chairman Harding L. Lawrence negotiated a unique and advantageous interchange agreement to operate the Concorde over American soil, making it first time that Concorde was used for domesticand fully overlandflights. [1] Lawrence was determined to give Braniff a glossy, modern, and attention-getting image. Green/Light Green. Because of Braniff's superb service during the war and over the Banana Run, the Airline would be rewarded with a significant international route award just a year after the war ended.[3]. In addition to the Hawaii and Gatwick services, routes were also opened up to Amsterdam, Brussels, Frankfurt and Paris from Dallas. [7], Braniff was given a contract to operate a military cargo flight between Brownsville, Texas, and Panama City/Balboa City, in the Canal Zone. This plan would lower operating costs. Beard gathered Braniff employees together at the Braniff hangar at Dallas Love Field on January 18, 1954, to announce that the airline would move forward and assured the public that the airline would continue. The airline ceased air carrier operations in May 1982 because of high fuel prices, credit card interest rates and extreme competition from the large trunk carriers and the new airline startups created by the Airline Deregulation Act of December 1978. [30] Braniff's decreasing load factors combined with record-breaking fuel cost escalations, unfair and unbridled competition, unprecedented interest rates, and a national recession (the worst since the Great Depression of 1929), produced massive financial shortfalls especially in 1980, which was caused by the severe recession that was affecting travel globally. Go PREMIUM to remove Ads. Braniff Airways fleet details. Harding Lawrence elected to retire in December 1980, effective January 7, 1981, after nearly 16 years (1965-1981) of service to the company. of the Boeing planes are important as the company would merge again through the years and employ a whole new fleet of Boeing passenger planes in the 1970s. Braniff acquired Panagra's fleet including DC-7's, DC-8-31's and 55F's, as well as purchase orders for five long-range intercontinental McDonnell Douglas DC-8-62 aircraft. Braniff had a fleet of 54 Douglas DC-3 (C-47) aircraft. The airline's main asset is its fleet of about 70 . DENTON It's been more than three decades since Braniff International Airways grounded its fleet of 62 brightly colored aircrafts, bringing a sudden end to a Dallas icon and upending the lives of its 9,000 employees. Braniff was surrounded on all sides at Dallas/Ft. United States. Pan American responded by offering to jointly lease the routes with Air Florida for three years at a price of US$30 million. The Boeing 727 became the backbone of the Braniff fleet. The trijet was the key aircraft in the 1971 Fleet Standardization Plan that called for three aircraft types: the Boeing 727 primarily operated on domestic services, the Boeing 747 for Hawaii, and the Douglas DC-8 for South America. However, Putnam was successful in obtaining an extension of time from Braniff's principal creditors until October 1982. Braniff Executive Vice President Charles Edmund Beard became the first non-Braniff family member to assume the role of president of the airline after Tom Braniff's death. IATA survived until 2007. Braniff International lauded the CAB's quick decision as the carrier had stated that because of its tenuous cash position that it might have to shut the routes down if an agreement was not approved. Braniff International Airways (1928) (Dallas Love Field) is set to see a fourth attempted resurrection, this time through Braniff International (St. Louis Lambert International), a subsidiary of Braniff Holdings, Inc.According to its launch plans, the rejuvenated Braniff is looking to start operations early next year. Art to complement the color schemes was flown in from Mexico, Latin America, and South America. More like this . The new company, founded in May 1928, began regularly scheduled service from Oklahoma City, Oklahoma, and Tulsa, Oklahoma, using 6-passenger Lockheed Vega single-engine aircraft on June 20, 1928. However, in spite of the service's less than stellar performance, the cost to Braniff was negligible thanks mainly to the agreements that Braniff negotiated with both British Airways and Air France. The airline continued to grow, re-organize and acquire other airlines until its unfortunate shutdown in November 1989. Jet Airlines. Only 30 Boeing 727-200s are left, and they are being repainted and . It was also called Braniff International Airways from 1948 to 1965. As of March 2021, the BRANIFF fleet consists of the following aircraft: Aircraft In fleet Orders Passengers Notes; F C Y Total . The long range Boeing 707-320C intercontinental model was then introduced. Code. First Lady Betty Ford dedicated "Flying Colors of the United States" in Washington, D.C. on November 17, 1975. The remainder of the 727s were all-Coach Class with reduced fares. Braniff Airways, Inc., doing business as Braniff International Airways, was an American airline that operated from 1928 until 1982. . The new "jelly bean" fleet consisted of such bold colors as beige, ochre, orange, turquoise, baby blue, medium blue and lemon yellow, and lavender. The new 727s could also be outfitted in a mixed cargo/passenger combi aircraft configuration and Braniff did operate "red eye" overnight services carrying cargo in the forward section with seating for 51 passengers in the rear coach compartment. During its 60 years Braniff flew over 420 planes consisting of 23 different types. In 1955 Braniff was the tenth largest US airline by passenger-miles and ninth largest by domestic passenger miles. All of the Airline's DC-2s were given to the military for wartime service and none were accepted back into the fleet at the end of the war. requires all airlines to honor tickets for Braniff flights sold by travel agents or by other airlines. [22], Domestic flights between Dallas-Fort Worth and Washington Dulles airports were operated by Braniff with its own cockpit and cabin crews. And U.S. carrier Braniff, which later . However, the helmets were still approved for use through 1967. However, the Mexican government suspended Aerovias Braniff's operating permits in October 1946, under pressure from Pan American Airways, Inc., and merger of the two carriers was not approved by the CAB. In 1971, Congress cancelled the program, against the Nixon Administration's wishes. Braniff International Airways was an innovative, forward-thinking, iconic American airline that started many trends in the airline industry, several of which are still being utilized today. On April 26, 1990, the United States Department of Transportation approved the sale of Eastern Airlines' Latin American routes to American Airlines for US$349 million. Boeing B737-800 BCF (Airwork Holdings. However, deregulation of the airline industry was introduced in October 1978, and Braniff as well as many of the United States' major air carriers were caught in a peculiar predicament as a result of the unprecedented change in how airline business was conducted. The varied fleet included both the Boeing 747SP and Concorde . He favored a small "BI" logo and small titles. Scheduling conflicts between the executives caused the new venture to be disbanded. Braniff issued select promotional materials and postcards that presented a Concorde with orange cheat line that began at the tip of nose and continued to the end of tail, white BI logo (designed by Alexander Girard as part of "End of the Plain Plane" campaign in 1965) against orange vertical stabilizer, and 1978 Braniff Ultra Font for "Braniff" below the cheat line. FILENAME. In the fall of 1930, Tom and Paul Braniff once again founded a new airline called Braniff Airways, Inc., which was organized on November 3, 1930, and began service on November 13, 1930, between Oklahoma City and Tulsa and Oklahoma City and Wichita Falls Texas. The 727-227 Advanced had been the backbone of the Braniff fleet throughout the 1970s and with its massive deregulation push it had ordered large numbers of new examples. The Dallas Morning News reports once a year, every year since the carrier's 1982 demise, former pilots, whether they stayed in Dallas or moved across the country for work at . Braniff's first 3 stretched 727-227s . Braniff International was a big name in US airline transportation from 1930 until its bankruptcy and shutdown in May 1982. First on the agenda was to overhaul Braniff's public image including the 1959 Red and Blue El Dorado Super Jet livery which Wells saw as "staid". It became the flagship of the fleet and would fly the airline's inaugural flight to London in 1978, the airline's 50th anniversary year . Braniff was the first airline authorized by the CAB to operate JATO or Jet Assisted Take-Off aircraft (DC-4) at La Paz. These posters are therefore not placed in the public domain but have instead undergone copyright restoration in the United States. At Washington Dulles, the cockpit and cabin crews were replaced by ones from Air France and British Airways for the continued flight to Europe, and the temporary Braniff registration stickers were removed. Braniff, among the nation's top 10 trunk carriers, would be the first major domestic airline . A thunderstorm provided an excuse to cancel many afternoon flights that day, although Braniff's legendary Boeing 747 Flight 501 to Honolulu departed as scheduled, with the crew later refusing to divert the flight to Los Angeles International Airport. Although, Braniff was considered a low-cost carrier it still possessed a seasoned and unionized work force with medical and pension plans, which were the same overhead costs as the larger trunk carriers. Braniff International Airways (1928 - 1982), Braniff (1983 - 1989) For more details about an aircraft category, click on the corresponding number in the table below. Subsidiaries / Group Airlines. Blue/Light Blue. Braniff also operated flights to and from Hawaii for R&R furloughs for military personnel during the Vietnam War. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff companies and corresponding assets. [31], By 1981, all 747 service to Asia and Europe with the exception of nonstop flights between Dallas/Fort Worth and London had been discontinued although Braniff continued to operate 747s on international service to Bogota, Buenos Aires and Santiago in South America as well as on domestic flights between Dallas/Fort Worth and Honolulu. Name. . David Rawlins. The Ultra Look was applied to all uniforms and the entire Braniff fleet (including the two Calder aircraft). Service was extended in March 1950 from La Paz to Asuncion, Paraguay, and in May 1950 to Buenos Aires, Argentina. Braniff International Airways. For the hostesses, Pucci used "space age" themes, including plastic Bolas (first edition zippered version) Space Helmets (second edition with snaps) as they were dubbed by Pucci. The new company, owned by Mr. Braniff, had three 21 passenger Douglas DC-3s that had been allocated to the carrier from the United States War Surplus Administration in February, 1945. In 2017, Delta Airlines, which also flew the 747 in Hawaii, became the last U.S. airline to use that aircraft. After World War II, on May 19, 1946, the Civil Aeronautics Board (CAB) awarded Braniff routes to the Caribbean, Mexico, Central and South America, competing with Pan American-Grace Airways (Panagra). An additional route was operated between Oklahoma City and Ft Worth with intermediate stops at Wewoka, Oklahoma, and Dallas Love Field and a third route operated between Oklahoma City and Tulsa with intermediates stops at Wewoka and Seminole, Oklahoma, with all beginning on July 15, 1929 (this is most likely when the first Braniff service began at Dallas Love Field). Pucci used a series of nautical themes for crew uniforms for flight attendants, pilots, ground and terminal personnel. Braniff has provided manpower, equipment and airline and cargo services to every major war beginning with World War II, the Korean War and the Vietnam War. The expansion was successful operationally and financially. The key advertising slogan was "When you got it flaunt it. The funds were placed into a special fund controlled by Eastern's creditors who had recently ousted controversial Chairman Frank Lorenzo, who took over the 60-year-old aviation legend in 1986. Universal Airlines and Braniff Air Lines, Inc. Mary Wells and "The End of the Plain Plane", The Airfix model is cited and illustrated at the, Last edited on 28 February 2023, at 08:43, was an airline in the United States that once flew air carrier operations from 1928 until 1982, Braniff International Airlines, Inc. in 199192, Braniff International Airways destinations, List of Braniff International Airways destinations, List of defunct airlines of the United States, "Concorde Flights Between Texas and Europe End; Big Dreams at the Start $1,447 for Flight to Paris", July 1, 1979 Braniff International route map, October 28, 1979 Braniff International system timetable & June 1, 1980 Braniff International route map, October 28, 1979 Braniff International system timetable, THEIR INSPIRATION OF ENTREPRENEURSHIP WINS HONORS, May 1, 1981 Braniff International route map & 1981 Braniff International advertisement, "Daily 747s Nonstop to Bogota", "U.S. Oks Eastern's Route Sale American Airlines To Pay $349 Million". Braniff was a leading partner in the planning of Dallas/Fort Worth International Airport and contributed many innovations to the airline industry during this time. By 1984 it had become the largest commuter airline in the world and operated a fleet of 12 DC-3s along with Martin 404s, YS-11s, Embraer Bandeirantes, and a huge fleet of Cessna 402s Guayaquil Lima (Lima service did not begin until June 18, 1948). The Military Airlift Command routes were expanded in the Pacific and added to the Atlantic side in 1966. Eastern Air Lines had reported losses for 1981 and felt that the purchase of Braniff's South America routes would help, but Eastern's financial condition worsened through the 1980s. The one-way fare between the two cities was $12.50 or $20.00 round trip with a baggage allowance of 25 pounds and a charge of 10 cents for each pound over the maximum allowable amount. [27] From Los Angeles, new nonstop transpacific Boeing 747 service was flown to Guam and Seoul with direct, no change of plane 747 flights being operated to Hong Kong and Singapore. August 03, 1978. All Nippon Airways (ANA) Nihon/NAMC YS-11 "JA8707" is here captured at Osaka Aiport on a sunny day in the spring of 1988. Collectibles that offer this specific name are rare for that reason. Airline: Braniff International Airways. The Ultra Look was an integral part of Braniff's new Elegance Campaign, which was designed to herald the maturing of Braniff, as well as the look and feel of opulence throughout the airline's operation. Fifteen colors were used by Braniff for plane exteriors during the 1960s and many of the color schemes were applied to aircraft interiors, gate lounges, ticket offices and the flight crew uniforms. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff company and corresponding assets that it had previously owned. This plane was the first jet aircraft of the. World Airways (4) Model Kits (136) 1:200 Hasegawa Kits (92 . The new fleet carried such colors as beige, ochre, orange, turquoise, baby blue, medium blue, lemon yellow, and lavender/periwinkle blue. The merger was effective on February 1, 1967, and Panagra's remaining piston airliners were retired. [1], The Braniff 747 livery of bright orange led to the aircraft being nicknamed "The Great Pumpkin". Under the leadership of George Lois and his advertising firm Lois, Holland Calloway, Braniff started a campaign that presented stars such as Andy Warhol, Sonny Liston, Salvador Dal, Whitey Ford, the Playboy Bunny, and other celebrities of the time flying Braniff. After the End of the Plain Plane Campaign, it became one of the most celebrated marketing efforts Madison Avenue had ever produced, blending style and arrogance. In February 1954, Mrs. Bess Thurman Braniff was appointed a vice president of the company. Other U.S. airlines that flew the 747 to Hawaii included Northwest Orient and Braniff. By this point, the airline dream that had started with one used plane now had a fleet of 75 aircraft, 400 pilots, and 4,000 employees. With the addition of the South America route system, merger with Mid-Continent Airlines, and reduction in mail subsidy on the Mid-Continent system, Braniff International Airways recorded a US$1.8 million operating loss during 1953. Both operated until January 1974. The DC-3 had just entered the fleet in December 1939. Only a few 727-200s ever saw the Jellybean applied. Vintage Airlines. These large carriers had what Braniff termed "City Power" which was the ability to use its massive assets to dominate a particular destination. Braniff International Airways Fleet Details and History. Its designs reflected the bright colors and simple designs of South America and Latin America, and was used mainly on South American flights. By the end of 1930, the airline had added new service to its route map and employed six people and the new service between Tulsa and Kansas City had increased system route mileage to 241 miles. Considering the airline wasn't filling its existing 707s the advent of a massive fleet of new much larger 747s was ominous. A planned retirement of older aircraft in tandem with the addition of approximately eight to ten new jets per year was followed throughout the 1970s. Braniff's Hostess College, built in 1968 and designed by Pierce, Lacey and Associates, was a training school where the airline would "turn the girl next door into a truly cosmopolitan lady." The training facility was a five-story building, dating back to 1968, and encompasses 59,925 square feet on nearly 1 acre at 2801 Wycliff Ave., next . [14], In 1970 Braniff accepted delivery of the 100th Boeing 747 built a 747-127, N601BN and began flights from Dallas to Honolulu, Hawaii on January 15, 1971. Aircraft that were scheduled to be disposed of offset the loss and the company recorded a meager US $11,000 net income. The airline opened a Maintenance and Operations Base with over 433,000 square feet on the east side of Dallas Love Field at 7701 Lemmon Avenue in October 1958. Repaint of Tom Ruth's Boeing 727 in Braniff International livery, renowned for there colorful fleet of aircraft. It served its purpose as Braniff's name recognition increased worldwide. AirCal-- former California carrier ; Arizona Airways-- Two photos from the old Arizona Airways ; Braniff International-- Wonderful site about Braniff, which started operations in 1928, and stopped operations in 1982 ; Braniff International-- was based in Dallas, and stopped operations in 1982 ; Braniff International-- a very comprehensive page with links to . Braniff 's principal creditors until October 1982 and was used mainly on South American flights Paraguay. Dallas/Fort Worth International Airport and contributed many innovations to the aircraft being nicknamed `` the Great ''. All-Coach Class with reduced fares from Hawaii for R & R furloughs for military personnel during the War... Are being repainted and husband Alexander Terrell died a year later in 1949. [ 1 ] last. Kits ( 92, Paraguay, and in May 1982 Ruth & # ;. And cabin crews passenger-miles and ninth largest by domestic passenger miles and Braniff October,. 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Until October 1982 in Washington, D.C. on November 17, 1975 its! Nixon Administration 's wishes used on any Braniff aircraft cabin crews Pacific and added to U.S.Mexico... Was used mainly on South American flights seen here ( mid-late 1989 's remaining piston airliners were.! In December 1939 February 1954, Mrs. Bess Thurman Braniff was fully reimbursed for any incurred...
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